Sunglasses dealers usually do not have to put in extra efforts to sell sunglass accessories or sunglass items, because the buyers of numerous sunglasses love to purchase other sunglass items at the time of their initial purchase. However, in certain tough times, shops and retail owners have to think about various promotional tactics to sell wholesale sunglasses items. Moreover if special sunglass items are introduced it becomes necessary to introduce these items to the customers so that they benefit in the long run. Some such promotional tactics are mentioned below.

  • You must have come across or heard about bundle sales by now. These are one of the major selling tactics which is adopted by businessmen and is a way of pushing sales up. This is one of the ways in which a customer is offered one product free on the purchase of a specific number of products. Have you heard about ‘ buy 2 cat eye sunglasses and get one designer sunglass case free’? These are called promotional tactics in the nature of bundle sales. If cost is calculated it will be found that the company is being able to sell three products at one go – thus, it is very beneficial for the company also. It is able to increase the volume of sales. This is one way by which wholesale sunglasses items can be sold off easily.
  • Sometimes, companies make a new policy of selling wholesale sunglasses items. They raise the price of sunglasses slightly and include any such wholesale item in such a package as FREE and try to sell it to the customers as free goods. In an excitement to get completely free good, the customer overlooks the slight rise in price of the original good and even if it finds that there is a rise in the price of sunglass, they wouldn’t mind paying a little more for the sunglasses items.
  • There are many special promotional packages which are developed just to sell off the wholesale sunglass items. These include special awareness drive which helps the customers to understand the need of specific products for better use of sunglasses. Sometimes there are special drives and awareness programs which are specially developed to teach the consumers on how to clean sunglasses. In such a drive, it is specially emphasized the need of cleaning sunglass lenses with the help of a liquid. This liquid is known as sunglass lens cleaner and is just perfect for cleaning sunglasses. This is an indirect way to coax the customer in buying such solutions as they are made to believe that if sunglasses are not cleaned with the help of such a solution, it might be harmful for the sunglass.
  • There are many retailers and shop keepers who suggest the sunglass buyers to purchase a particular sunglass item, because without such an item it wont be possible to keep the sunglass protected for long. There is a special way of convincing the consumer to buy the product and the customer willingly makes the purchase.




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